Tag Archives: technology

Mirror Mirror on the Wall. Shopping of the Future?

30 May

In 2010 the New York City Macy’s store kicked off Fashion Week by installing the Magic Fitting Room Mirror.  This mirror offers shoppers the chance to digitally try on clothing without stripping down.  The mirror produces images of yourself in your selected items and gives you the opportunity to change colors and sizes.  Need a second opinion?  No problem.  The Magic Mirror allows you to upload the digital images of yourself to Facebook and Twitter to ask friends and family for their opinions.  Another huge perk is that you can receive a text telling you where to find the pieces in your new outfit.  Seems pretty interesting, right?

This concept is definitely appealing to retailers.  No more messy dressing rooms to clean up after, no more bringing out-of-place merchandise back to the proper place, and no more long lines at the fitting room to manage.  But looking at this product at the consumer level, I’m not so sure how appealing this service is.  It is definitely cool and would be interesting to try, but I can’t imagine this taking over.  Maybe tweaking the technology to create an interactive online shopping experience or as a piece of  a technological art museum.  I just think that this mirror takes away the experience of shopping.  Yes it is more convenient but you lose the thrill of seeing how the garment lays and moves with you.  That is something that technology can never replace.