Tag Archives: Retailers

Mirror Mirror on the Wall. Shopping of the Future?

30 May

In 2010 the New York City Macy’s store kicked off Fashion Week by installing the Magic Fitting Room Mirror.  This mirror offers shoppers the chance to digitally try on clothing without stripping down.  The mirror produces images of yourself in your selected items and gives you the opportunity to change colors and sizes.  Need a second opinion?  No problem.  The Magic Mirror allows you to upload the digital images of yourself to Facebook and Twitter to ask friends and family for their opinions.  Another huge perk is that you can receive a text telling you where to find the pieces in your new outfit.  Seems pretty interesting, right?

This concept is definitely appealing to retailers.  No more messy dressing rooms to clean up after, no more bringing out-of-place merchandise back to the proper place, and no more long lines at the fitting room to manage.  But looking at this product at the consumer level, I’m not so sure how appealing this service is.  It is definitely cool and would be interesting to try, but I can’t imagine this taking over.  Maybe tweaking the technology to create an interactive online shopping experience or as a piece of  a technological art museum.  I just think that this mirror takes away the experience of shopping.  Yes it is more convenient but you lose the thrill of seeing how the garment lays and moves with you.  That is something that technology can never replace.

Connecting Retailers and Customers Through Seamless Social Media

30 May

Branding is how all businesses differentiate themselves from each other.  Consumers are influenced by what they hear, see and are told about a brand and social media is the most effective way to communicate your brand image.  A unified representation of yourself across all outlets ensures that your audience is receiving your desired message.  Blogger Krista Peck from Fashionably Marketing Me uses Hobo International as a prime example of this seamless use of social media.  When Hobo relaunched its website it also revamped its Facebook and Twitter accounts to communicate its new image.

Retailers using social media is extremely important when it comes to maintaining customer relationships.  So much of the shopping experience happens after shoppers go home.  They get opinions on their purchases and talk about their experiences.  With everything happening online retailers and designers need to have a social presence to monitor conversations happening around their brands and products.  Companies like Nordstrom do an excellent job at responding to all posts, both negative and positive.  Bottom line is that we all are living our lives online and retailers need to learn to communicate their brand images via those social media outlets so they do not miss out on potential audiences and can manage any potential crises.

Photo Credit: Popai.com