Tag Archives: Personal Branding

The Necessary Highs in Life

7 Dec

Image

As a young woman living in a world where I am constantly bombarded with images about what I “should” look like and shows based around the so-called reality I can sometimes get discouraged.  The media tells us that we are not good enough how we are, but if we buy that brand of toothpaste or make-up we will be.  With people like Snooki plastered across pop culture we are forced to wonder, is that really what they want us to be exposed to?  In 100 years of the perceptions of our culture were solely based on media artifacts, I don’t think I would want to be associated with the Snookis and Lindsays of the world.

What happened to the time when women were ladies?  What is stopping us for becoming the modern woman we want to be, with the class and elegance of the past?  I have stumbled upon this quote several times and it always speaks to me: “Keep your heels, head and standards high.”  To me this reminds me to present myself with class out of respect for myself, to never get discouraged and to never settle for something I don’t believe in.  With that combination I feel as though I am on the path to the woman I hope to be someday.

Brand, More Than Just a Label

1 May

As a public relations student I spend a good portion of my time learning about personal branding as a way to stand out to potential employers.  It took me a long time to figure out what how to brand myself, which sounds a little bit like I am trying to sell myself, but I guess that it what job hunting is in a some strange way.  I found this post from Dan Schawbel’s blog “Personal Branding Blog” from blogger David Trahan.  Trahan discusses the lessons he learned about personal branding from New York Fashion Week.  As a fashion enthusiast I paid attention.  Like Trahan I believe that style plays a big role in defining an image.  “After all, my style is an important part of my personal brand image.  It’s something that can express who I am as an individual” (Trahan).   In his post Trahan suggests a set of six questions to ask yourself to help develop your personal brand via fashion.

1. How do my clothes portray my personality?

I like to consider my style dressed-up casual with touched of femininity.  My daily clothes mainly consist jeans, flat chestnut boots or ballet flats, some sort of sweater or cardigan, and sometimes a scarf depending on the weather.  I love lace, bows, and ruffles, and I try to incorporate those styles into my wardrobe in a soft and understated way.

2. What do I think about other people’s clothes?

My friends are always asking me to borrow clothes, so I take that as a compliment to my style choices.  I think that if other people want to borrow my clothes that they like the clothes I own, and how I put them together to create an outfit.

3. What do other people think about my clothes?

Other people think my clothes are cute and stylish.  Mainly they think I can put together an outfit well.  My friends and family told me that I am their favorite shopping buddy because I give them my opinion and help them put together outfits so they don’t have to do it themselves.  My sister told me yesterday while shopping for an outfit for a Baptism that I was her little fashionista and that she didn’t know what she would do without me.

4. Whose style of dress do I like?

My style icon is a fictional character, as sad as that is.  I am absolutely obsessed with Blair Waldorf‘s style from Gossip Girl. She is classy and elegant while stile being modern. 


5. What style of dress is appropriate for my job?

Considering I don’t have a professional job yet, this question is kind of hard to answer.  As a student, casual is the most appropriate style of dress, but I don’t believe in wearing sweats to class unlike the majority of my classmates.  As a future sales intern with Nordstrom I plan on dressing in business casual.

6. If I could wear anything to work today, what would I wear?

If I were going to a professional job today I would wear gray dress pants with a matching fitted blazer, black pumps, and jewel toned silk blouse with either a bow around the neckline or ruffles down the front.  I think this outfit is professional while still being young and demonstrating my own personal style.

Given my answers to Trahan’s personal branding questions I would say that my style brands me as clean, put together, classic, and feminine.  At least that is how I hope I am seen.  My personal brand will be exemplified through my clothes mainly because it is the first impression people people get from meeting me.  It is clear that I take pride in my wardrobe and I hope that translates into my work.