Archive | April, 2011

Spring Upon Arrival

24 Apr

Living in Eugene, Oregon doesn’t always mean that I am able to take full advantage of the spring season’s fashion trends.  We get the occasional warm day, but most of the time it is either cold and sunny, or cold and rainy.  Either way it is just plain cold, which means that the cute sundresses hanging in my closet will have to wait until I return home to the California sunshine this summer.  However, even though I can’t take full advantages of trends directed towards warmer climates doesn’t mean I don’t know about them and do what I can to incorporate them into my wardrobe.

Vibrant Colors and Color Block

Bright Colored Top From Forever21

Spring is always known for bright colors, but this season designers are taking their colors to a whole new level.  Combining unexpected colors are making people realize “Oh, pink and orange DO go together.”  It is a fun and fearless trend that allows a chance for fun creativity.  Part of the fun in being in being a girl is experimenting, and this trend gives us a chance to show our personality, and to play with our clothes.  InStyle Magazine suggests to combine three colors maximum, and to always make sure that the most flattering color is the one closest to your face.

Sometimes in Oregon it can look a little silly to be in bold combinations of colors when it is gray and overcast outside.  My advice is to take this trend with a grain of salt.  Instead of mixing and matching tops and bottoms, choose one and then accessorize with bold colored jewelry.  This way you can still be trendy, with out feeling uncomfortable or over-the-top.

70’s Revival

70's inspired blouse from Vero Moda

An updated version of the clothes my mom wore in high school is now popular? I never though I would see the day that my mom got teary eyed over a pair of platform heels and bell-bottoms.  Personally, I kind of like to pick and choose what I would wear from this trend. I am all for flowing, bohemian blouses and rompers, but I just don’t understand the appeal of jumpsuits and chunky platforms.  Maybe it’s because I am too short to pull off a jumpsuit, or maybe it is because it reminds me too much of my mom.  I think mixing pieces that follow the revival with modern pieces is a good balance.  I love wearing sheer hippie inspired blouses with cut-off shorts and sandals on a sunny day, and if I’m feeling it, I may stick a flower behind my ear.  However, a full-blown, 70’s from head to toe outfit is just a little too much for me.

Lace Accented Babydoll Top from ASOS


This is by far my favorite trend of the season, and I hope it sticks around for a while.  I think that lace gives the right touch of femininity to any outfit.   Lace tops, lace dresses, or even an accessory accented with lace automatically draws me in.  I love that the lace can be sheer in some places to give a little bit of sexiness without being too exposed.

Full Lace Dress from ASOS

It has to be the right kind of lace though, it can’t look like I made a dress out of my grandma’s tablecloth, and it cant be so textured that you loose its delicacy.

The thing I love the most is the fact that I can dress it up, or dress it down. A black lace top in general already looks sexier for a night out, but add a colored bandeau, black skinny jeans, smoky eyes, and sleek pumps and you’ve got the epitome of sex appeal.

On the other hand, white lace dresses, soft pink blush, wavy curls and a bow headband (total Blair Waldorf style) can be absolutely adorable.


“Florals for spring.  Groundbreaking.” This line from film “The Devil Wears Prada” says it all. We all know that April showers bring May flowers, and that spring is the time for everything to come back to life after the long dreary winter.  There is no exception when it comes to our wardrobes.

Floral Dress from Nordstrom

The floral trend breathes some life back into our closets every spring.  This season there are two different floral trends: the soft, romantic, more country type floral, and the sleek and bold floral patterns from the East.  I love the floral trend because there are so many color pallets and feels to the clothing.  Prints could be pastel, bright, or deep, and can be printed on an array of materials, everything from sheer fabrics to satin.  I love how you can portray any time of image with this year’s floral trend.  You can be cute and country with a pastel floral sundress and denim jacket, or you could be mysterious like a Japanese geisha with a satin, jewel-toned maxi dress.  Either way it keeps you looking fresh and youthful.


Men’s Inspired

Men's Inspired Women's Suit From Ann Taylor

This is the trend I hope sticks around long enough for me to take advantage of when I enter the professional world next year.  I love blazers, I love dress slacks, and I love putting a feminine twist on a traditionally male dominated look of the business suit.  I don’t have the body type for wide legged slacks, but traditional dress pants and pumps is a classy look for any professional situation.  I love when a suit tailored for a women’s body is given some feminine touches.  As a girly-girl I love ruffles, frills, and bows.  I think that as long as it is done tasefully, both can paired with a men’s inspired professional look.  I also love the idea of jewel toned silk or satin shirts underneath a fitted blazer.

On a more casual note, the men’s inspired trend now includes boyfriend fit jeans, cardigans, t-shirts, and oxford style shoes.  Basically, anything labeled as “boyfriend fit” means that it has a looser fit.  Much like in men’s inspired business apparel, men’s inspired causal wear should still have a touch of femininity.  Accessories like decorative scarves, embellished headbands, and ballet flats add to the contract of gender mixing styles.  I would say that I have adopted this trend the most in my own style, since it is the most causal and I can wear it with pretty much any weather scenario.

Obviously I didn’t cover everything since trends are ever evolving.  As long as the basics are understood then you can strategically keep up to date will fashion trends.  Like I demonstrated in my descriptions above, not every trend is for everyone, that’s why there are so many.  Find what you like and what works for you.  Just because it is in magazines doesn’t mean you have to buy it. Take risks, have fun, and don’t take it too seriously. The best thing about fashion is that it is open to interpretation.


Hello world!

13 Apr

Hello! My name is Dana.  I am a public relations student at the University of Oregon.  Living in Eugene I don’t really get too much first hand exposure to trends.  I have some very trendy friends and of course am constantly online shopping and reading about fashion and lifestyle trends as well as celebrity gossip.  I mean, I am a girl after all.  More than then that I also try as much as I can to see the things I am learning in school being implemented in the real world to the things I love.  With the importance of social media, branding and consumer relationships ever important to the success of a business it is actually pretty easy to see.  The purpose of Trend Appeal is for me to be able to combine all of my passions.  As a soon-to-be college graduate, my life can get a little hectic, so I will post as often as I can.  I don’t believe in blogging for the sake of blogging, so I promise that whatever I choose to post are things that I actually want to share with the world.  Wish me luck!